Marketing Questions For SBI PO Exam

1.    Consumer information sources are-

(1) personal source and commercial source

(2) public source

(3) experimental source

(4) All (1), (2) & (3)

(5) Only (1) & (2)

2.    Zero-Based Budgeting (ZBB) means-

(1) a tool for marketing cost analysis

(2) a tool for financial analysis

(3) each year, budgeting starts from a scratch

(4) a certain percentage of sales

(5) Only (1) & (2)

3.    The advantages of telephone-interview are-

(1) relatively low cost per interview

(2) good for reaching important people who are inaccessible

(3) securing co-operation which is not always possible

(4) All of these

(5) Only (1) & (2)

4.    Which among the following is a disadvantage of an EDI system?

(1) Speed                         

(2) Errors

(3) Expensive                   

(4) Mismatch

(5) None of these

5.    In online marketing , there is ______

(1) no exchange

(2) exchange is the core of marketing

(3) Guarantee

(4) Only warranty

(5) None of these

6.    Sales forecasting involves___

(1) Sales planning

(2) Distribution Channels

(3) Sales Pricing

(4) Consumer Tastes

(5) All of these

7.    Marketing is____

(1) Consumer oriented

(2) Competitors oriented

(3) Producer oriented

(4) Both (1) & (2)

(5) Both (2) & (3)

8.    Warehousing management does not include____

(1) Order picking procedure

(2) Space determination

(3) Stock layout

(4) Stock design

(5) Stock placement

9.    In the case of such goods where consumer normally compares price, quality delivery etc are called____

(1) Shopping goods

(2) Specially goods

(3) Stable goods

(4) Derived demand

(5) Luxury goods

10.  In marketing Mix 4P�s imply___

(1) Product, Price, Policy, Place

(2) Product, Price, Public, Place

(3) Product, Promotion, Policy, Place

(4) Product, Price, Place, Promotion

(5) Product, Price, Policy, Place

11.  According to product life cycle theory, the profit is maximum in:

(1) Matured stage

(2) Developed stage

(3) Early stage

(4) Declined state

(5) None of these

12.  In the Era of globalization of business, M & A means_____

(1) Money & Assets

(2) Marketing & Alliances

(3) Mergers & Acquisitions

(4) Means & Acquisitions

(5) Markets & Acquisitions

13.  The long term objective of marketing is ______

(1) Customer satisfaction

(2) Profit maximization with customer

(3) Profit maximization

(4) Cost cutting

 (5) None of these

14.  Which of the following is an example of teleconferencing?

(1) Computer conferencing

(2) Audio conferencing

(3) Video conferencing

(4) All of the above

(5) None of these

15.  Information systems can assist managers by___

(1) providing information

(2) providing data on internal sources

(3) directing

(4) All of the above

(5) None of these

Answer

1.	(4)	9.	(1)
2.	(3)	10.	(4)
3.	(4)	11.	(1)
4.	(3)	12.	(3)
5.	(2)	13.	(2)
6.	(5)	14.	(4)
7.	(4)	15.	(4)
8.	(1)