SBI PO: Marketing Quiz

Q1. Sales are declining, profits are declining and competition is increasing. These indicate that the product may be in:
1) Introduction stage
2) Decline stage
3) growth stage
4) All the above
5) None of the above


Q2. If an existing product has to grow in an existing market, what should be the strategy:
1) Product development
2) Diversification
3) Market development
4) Market penetration
5) none of these

Q3. Idea Screening is the first stage of:
1) New product development
2) Diversification
3) Product modification
4) None of the above
5) All the above

Q4. Hindustan lever launched Surf Excel and Surf Excelmatic. This is a ____ type of branding strategy:
1) Line Extension
2) Brand Extension
3) New Brand
4) Multi-Brand
5) All the above

Q5. The three layers of packaging are:
1) Primary, secondary, tertiary packaging
2) Primary, secondary and shipping packaging
3) Shipping, inner and outer packing
4) None of the above
5) All the above

Q6. The objectives of price can be:
1) Profit
2) Market share
3) cash flow
4) All the above
5) None of the above

Q7. In the English auction system, there is one seller and many buyers. Many times the seller_____.
1) Sets floor or minimum price
2) sets ceiling or maximum price
3) Gives discount if buyers form a group
4) All the above
5) None of the above

Q8. Mark-up pricing is a pricing ___ while as Geographic pricing is a pricing____ :
1) Method, Strategy
2) Strategy, method
3) Process, Policy
4) Policy, Process
5) None of these

Q9. Concentrated marketing is a strategy opted for:
1) Market segmentation
2) Market Research
3) Marketing Mix
4) None of these
5) All the above

Q10. SBU means:
1) Strategic Business Uses
2) Strategic Business Unit
3) Strategic Business Utility
4) None of these
5) All the above

Answers:
1. 2
2. 1
3. 1
4. 1
5. 2
6. 4
7. 1
8. 1
9. 1
10. 2